For Builders

Meet mortgage-ready buyers, on your terms.

Joining the My Home Plan Approved Builder Network is simple: keep your existing incentives exactly as you offer them today, and let mortgage-ready, coached buyers discover your communities β€” no dedicated page, no referral fees, no change to how you sell.

No Cost to Join Keep Your Own Incentives No Sales Process Changes
Why Builders Join

Buyers who are ready to close.

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Nothing changes on your end

Your publicly available incentives stay exactly as they are. Buyers have the option to finance with Direct Rate alongside your affiliated lender β€” whichever is the better fit.

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Buyers who are actually qualified

Every buyer has already worked through savings, credit, and readiness coaching with a My Home Plan Advisor before they ever see your listings.

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Simple to join, simple to manage

No dedicated landing page, no referral fee arrangements, no new software to learn β€” just a listing in our Approved Builder Network directory.

How It Works

From application to closed sale.

1

Apply to Join

A short application β€” no cost, no obligation.

2

Get Listed

Your communities appear in the Approved Builder Network directory.

3

Buyers Discover You

Mortgage-ready buyers browse and reach out directly.

4

You Close as Usual

Buyers finance with Direct Rate or your affiliated lender, whichever fits best; you sell as you always have.

What's Included

A simple, no-cost listing.

  • A builder profile in the Approved Builder Network directory
  • Featured placement for active inventory and floor plans
  • Exposure to a growing pipeline of mortgage-ready buyers
  • A dedicated Partnerships contact for questions and updates
πŸ“· Sample directory listing
See a live exampleView the Approved Builder Network

"We didn't change a single thing about how we sell. We just started meeting buyers who were already ready to close."

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VP of SalesRegional homebuilder, Southeast
Apply to Join

Get listed in the Approved Builder Network.

Tell us about your company β€” our partnerships team reviews every application and will follow up within a few business days.

Buyer Submission Details
Submit Application
FAQ

Common questions from builders.

Is there a cost to join?

No. There's no cost to apply or to be listed in the Approved Builder Network.

Do we need to change our sales process?

No. You continue selling exactly as you do today. Buyers simply have the option to finance with Direct Rate alongside your affiliated lender β€” whichever is the better fit for them.

Do we lose control over our own incentives?

No. Your publicly available incentives remain entirely your own, set independently by your company and subject to your own participation and policies.

How do buyers get submitted to us?

We'll use whatever method you tell us works best for your team β€” email, your existing online builder portal, or phone β€” routed to the point of contact you provide.

Can we update our contact or process later?

Yes. Just reach out to your Partnerships contact any time your point of contact or preferred submission process changes.